Importance of Mother Nature

More and more people are becoming aware of the importance of saving mother earth. Indeed, the sense of urgency behind the drive to save the environment is stronger than ever before. After all, we only have one planet; if this one becomes totally ruined, our children, grandchildren and great-grandchildren will not have a home. If we all do our part to save mother earth, it is definitely possible. Therefore, people should learn as much as they can about ways that they can help save the environment; by working together, our planet can remain habitable for centuries to come.Save Mother Earth Tip #1: RecyclingThe popularity of recycling has increased a great deal in recent years, as people search for ways of saving mother earth. Recycling can have a dramatic impact on helping to save the environment. Many different things can be recycled and reused, reducing waste and garbage in landfills and around the planet. In terms of helping to save the environment, recycling is an excellent strateg y. It makes sense, in saving mother earth, to reuse her resources as much as possible. Increasing recycling efforts can help us save the environment.Save Mother Earth Tip #2: EducationTeaching our children about the importance of saving mother earth is a great way of instilling lifelong habits that can help save the environment. Schools are increasing the teaching of subjects that pertain to helping to save the environment. Young children are encouraged to help save mother earth by engaging in various habits that promote eco-friendly techniques. Parents can also increase the green-education of their children by demonstrating every day strategies for helping in the fight to save the environment.If everyone does their part, today’s children will be tomorrow’s environmentalists, helping to save our planet from ruin.One major problem of the environment is lack of knowledge. If that little girl knew that she killed trees when she crumples the paper if she draws an oval inst ead of a circle, I think she wouldn’t continue doing that. And if she still did, it will be lesser compared to before. If only she knew. If only we knew. If only we knew earlier.

This dead Butcher… is this a fair assumption of Macbeth?

I believe that Macbeth s not a dead butcher as you do see him have a sign of guilt when he murders characters in the book. Although he is a very ambitions man resulting in consequences both for him and people around him. In the play you see Macbeth influenced and persuaded by super-natural forces, like the three witches which you see at the beginning of the book. This brings out the ambition in him and slowly turns him into a power ridden man. But at the end he turns into the loyal soldier he was at the beginning of the book, before he meets the witches. In the first act you see the loyal soldier, Macbeth meet the three witches just after over powering the Thane of Cawdor's army. This suddenly brings out the ambition in him as they say he will eventually become King. It says, â€Å"All hail, Macbeth! That shalt be King here after†. Read this â€Å"The Secrets of Haiti’s Living Dead† Through the act in the book the readers view of Macbeth changes completely. The character who entered the stage at the beginning is, in the eyes of the audience, completely different person from the character at the end of the first act. He transforms from a good man, a loyal soldier honest to one who is prepared to kill to be king. Even before Macbeth himself appears on stage, he is discussed as a good man by the king and the king's eldest son ‘Malcolm'. They speak of Macbeth as a great soldier after his recent success in the battlefield, while in the service of the King. The King then talks to Macbeth and tells him how the Thane of Cawdor was a loyal friend to him. It is a bit ironic as you see that Macbeth becomes Thane of Cawdor and then stabbed in the back by him. After this you see his ambitious side come out as he writes a letter to his wife saying he will be King. This brings the woman's evil side out as she tries to take all the good in her and replace it with evil as she says, â€Å"unsex me here, and fill me from head to the toe top-full of direst cruelty.† After this the King says he will have dinner at Macbeths house which seems strange as it give them the perfect time to kill the King making a step closer to being King. That night they plan out to ill the King which they do but you see Macbeth arguing about not wanting to kill him. It says, â€Å"First, as I am his kinsman and his subject.† This means that he is my king and my guest and shouldn't kill him. Macbeth mucks the plan up though as he feels very guilty for what he has done. Fortunately his wife manages to make it seem that it was the guards fault as she had drugged them. Kind Duncan's two children Donaldbain and Lennox are very curious about this and flee to England and Wales. Further on in the play he becomes more ambitious and wants to make sure he stays King doing anything to stay there. To this he knew he had to kill his loyal friend Banquo as when he met the witches they said he would be a farther to a line of Kings. So while he was at a party he hired murderers to kill him and his son for him so he would be king. The murders were unable to kill Banquo's son but killed him. Later at the party Macbeth saw the ghost of Banquo at the party here he should have been sitting. No one else could see it as he was the only one that knew what had happened to him. The ghost is a sign of his guiltiness showing that he isn't a bad man after all. By this point Macbeth's wife died because the evilness inside her gets the better of her. At the end of the play Macduff, one of King Duncan's followers, has got an army together to try and gain power of the crown once again as he had enough of Macbeths evil ways. To the reader you see Macbeth turn back into the soldier he once was at the beginning of the book, ready to fight like a true and loyal soldier would. He fights Macduff who said just surrender but Macbeth says no I wish to fight you like a true soldier. Overall I believe that Macbeth is not a dead butcher as at the beginning at ending of the book he is a good and loyal soldier but ambition does get the better of him in the middle where he does want to become king. Not just down to him but his wife aswell. When he does kill people like the King and his loyal friend Banquo he always argues a case on why he should not kill them and then after he feel guilty for killing them by messing up plans or even seeing a ghost.

Miguel Cabrera

INTRO: As most of you guys know, I really enjoy statistics so when Miguel Cabrera won the Triple Crown this year, I instantly knew what I was going to inform you guys about. What makes this even better is that I have been a tigers fan all my life and he is my favorite baseball player of all time. With made his season really incredible in my eyes is that he changed positions to 3B before the season to welcome his good friend from Milwaulkee, Prince Fielder. FIRST SLIDE: Explain them and how this year he has only beat his other year’s statistics in 3 of the 5 categories.SECOND SLIDE: How close it was in each stat. * Home Runs: Granderson/Hamilton needed just 2 more HRs out of their 596/562 ABs * RBIswas the frathest stat away. Hamilton was 11 back but 3rd place had 110 (Willingham-Min) * Batting average: Mike Trout needed just 8 more hits out of his 559 Abs THIRD SLIDE: â€Å"Most of you are going to ask how Miguel Cabrera couldn’t possibly win the AL MVP after becoming the first triple crown winner since 1967 but there is actually a chance that he doesn’t.It also wouldn’t be the first time a triple crown winner lost the MVP. Frank Robinson lost the MVP race the year that he won the triple crown. † * Miguel was 14th player to win triple crown * 1st in slugging percentage, 2nd in hits, 7th in doubles, 4th in OBP * Mike Trout was the first player to ever have 30 HR, 45 SB, and 125 R. * 1st in SB, 1st in wins above replacement, 1st in runs by 20 runs, 3rd in OBP The MVP is announced November 18th so we won’t know who won it for another 34 days.ENDING * Miguel Cabrera * Triple Crown Winner * First since 1967 (Carl Yastrzemski) * AL Most Valuable Player? * Detroit Tigers * AL Central Champions * Beat the White Sox by 3 games * American League Division Series Winners * 3-2 over the athletics * American League Championship Series * Up 2-0 in best of 7 over the Yankees FINAL LINE: â€Å"Overall I hope you have learned more about the Detroit Tigers 3B Miguel Cabrera and how one of a kind his season really was and how it still isnt over yet. †

The presidency of Mexican president Porfirio Diaz Term Paper

The presidency of Mexican president Porfirio Diaz - Term Paper Example erm of presidency, Diaz found the state in almost bankruptcy under the rule of Gonzales, his friend and an ally.2 He immediately introduced reforms and established a solid banking system. He was able to improve the tax collection systems and had abolished sales taxes, production taxes and state tariff .3 For the first time also the country had achieved a balanced national budget in 18844. In 1893, Mexico attained a stature of being one of the most prosperous nations in Latin America having attained budgetary surplus.5 Mexico became rich and became one of the world’s largest gold and silver producer. When Diaz relaxed the mining laws and allowed foreigners access to subsoil rights and ownership of oils and metals contained in the ground, the mining industry went into a boom period never realized in Mexico for four centuries. DÃ ­az was able to make the Mexican peso in the ranks of strong currency as he placed Mexico under the international gold standard.6 Diaz implemented modernization program hoping to bring Mexico to a modern state level. 7 His host of advisers was composed of technocrats, which could be called today as scientists who embarked on program of railroad buildings and telegraph lines across the country. Under his administration also, the first railway was constructed, and the amount of railroad tracks increased by ten folds. Report says that these tracks remain operational until today.8 Under his rule, steam machines and technological appliances were introduced while at the same time inviting foreign investments to the country. As such foreign capital entered the country, factories were established, bringing forward urban development in Mexico.9 He amended the laws to attract foreign investors and allowed them to own sub soils minerals, mines and oil fields. His laws of land reform allowed a big chunk of surveyed lands to be owned by foreigners. He assured his foreign friends that they would win against any lawsuit instigated by Indian

Macroeconomics Essay Example | Topics and Well Written Essays - 1500 words - 2

Macroeconomics - Essay Example It is computed as the difference between exports and imports. GDP is flawed for the following reasons: "it does not include the value of non-market production and leisure; it contains intermediate and regrettable expenditures that do not contribute to economic welfare; government expenditure on health, education, social services and environmental protection does not necessarily reflect outcomes in these areas; it does not account for resources required for sustainable development; and it does not directly measure investment in social capital." 3. What is fiscal policy Using the income expenditure model, explain the effect of an increase in government spending on real output. What factors or possible problems should a government bear in mind when devising an expansionary fiscal policy Fiscal policy aims to correct the economy by increasing or decreasing tax levels and public spending. For example, if the economy is down and the government wishes to fuel the economy, it will reduce tax levels. This will give consumers more disposable income and encourage spending. With the increase in demand, businesses will then turn to higher production. It can be seen that in fiscal policy, the sensitivity of interest rate is not significant for the policy to be effective. In this type of macroeconomic tool, the economy is corrected without influencing the level of interest rate in the economy. The policy directly targets consumer spending and business production. However, economists should also take into account that any increase in government spending (a fiscal policy) will have a tendency in raising interest rates, causing private investment and net exports to fall. This is known as the crowding out effect. 4. Give short definitions of both the IS and LM curves and briefly explain how this model can help economists understand the interaction between the goods and money markets. Show how the IS and LM curves can be derived and explain how equilibrium is reached. The IS curve shows the combinations of interest rates and the aggregate output for which the goods market is in equilibrium, while the LM curve gives out combinations for which the money market is in equilibrium. The IS curve is the downward sloping schedule which shows the equilibrium in the goods market. The slope of the IS curve denotes the interest elasticity of investment demand and the marginal propensity to save. The LM

Obsession Compulsive Disorder Research Proposal

Obsession Compulsive Disorder - Research Proposal Example "Researches have found that one-third to one-half of OCD cases identified in adults began during childhood" (Hyman and Pedrick 16). Most of the causes of OCD are biological. "About half of all the people with OCD experience the symptoms in childhood. Among children, twice as many boys than girls demonstrate characteristics of OCD. For others, the disorder begins in adolescence or early adulthood. Interestingly, by adulthood, the male female ratio is almost fifty-fifty." (Boyles and Contadino 233). Obsessive Compulsive Disorder has a variety of symptoms like contamination symptoms, symptoms related to performing tasks and intrusive fears and thoughts. Along with this symptoms can be of violent or aggressive thoughts, and inappropriate sexual thoughts. "Although people appear to be distinct dimensions in OCD, it should be noted that most patients report multiple symptoms that cut across dimensions" (Swinson 7). With obsessions, "there are three common themes: unwanted thoughts of aggression/harm, unwanted sexual thoughts, and blasphemous thoughts" (De Silva and Rachman 4). In layman's language the symptoms include, some patients fear the presence of body secretions like sweat and saliva. Some symptoms related to performing actions repeatedly can be specific counting patterns or repeatedly washing the hands or clearing the throat. Some people suffer with repeatedly getting unpleasant and involuntary thoughts and images, usually a result of depression. Some people suffer with repeatedly violent thoughts like jumping off a bride or a train or even hurting a child. Sometimes people suffer from inappropriate sexual thoughts like kissing, fondling, oral sex intercourse or anal sex with parents, strangers, friends or even children. This usually happens when the sufferer doubts his or her sexual ability. Scientists believe that the causes of Obsessive Compulsive Disorder are both biological and psychological. Biologically it is believed that there is some abnormality with the neurotransmitter serotonin of the patient that causes OCD. Psychologists believe that OCD is caused by anxiety provoking intrusive thoughts. Some studies have proved that OCD can also be caused due to nutrition deficiencies. There is no complete cure for OCD, however, there are some treatments to help people suffering with OCD. In the past, people suffering from OCD did not have any medical or psychological help, they had to fight their symptoms on their own, which caused most patients to live in pain. Today treatment is available and a person suffering from OCD to seek early treatment. The early treatment is started the less are the chances of a person developing complications from the illness. However, "most writers simply discount the possibility that the outcome can be influenced by treatment" (Mavissakalian, Tuner and Michelson 29). The first line treatments for Obsessive Compulsive Disorder are cognitive therapy, behavioral therapy and medication. One of the most effective methods of treatment for Obsessive Compulsive Disorder if Psychotherapy. Psychotherapy is done on a one to one basis or within a group setting assisted by a trained specialist. It is usually the first step of treatment for OCD patients, especially children. The only proven form of psychotherapy for OCD is Cognitive Behavioral Therapy or CBT. Cognitive Behavior

Wal Mart - Economic part Essay Example | Topics and Well Written Essays - 750 words

Wal Mart - Economic part - Essay Example The primary data I used to get a glimpse of the nature of issues facing Wal-Mart included visiting a number of branches and observing the in-store traffic. I also observed the type of customers by age and observed the items that they picked as their preferences. I also interviewed the customers about the nature of services that they expect to find in all Wal-Mart stores. The secondary data I used include scrutinizing the monthly and annual sales report that is compiled by employees. I also read the company report that shows its annual expansion rate. Although Wal-Mart has experienced a remarkable growth and expansion in its market over the years, there still exists a large market for expansion in both domestic and overseas market. This if exploited will enable it to continue dominating grocery retail and consumer goods markets. With this kind of expansion, Wal-Mart would become the market leader by revenue and profitability. Wal-Mart can also take advantage of the economic opportunities by target different segments, especially the more affluent populations. This requires demystify the notion that discount prices are only meant for those with low incomes. Serious awareness is needed that discount stores and there to save money for all citizens as a way of improving their economic status. To appeal to all classes of customers, there is need to increase product availability by increasing the number of each product line. Wal-Mart will continue to lead the market because low prices will always attract customers. This is may remain a competitive advantage for Wal-Mart for a long time since the global economy is experiencing recession and may remain so for a long foreseeable future. Wal-Mart can overcome competition by offering to better prices by adopting the most effective supply, high quality products, and therefore becoming different from its competitors. It has the most effective supply chain

Claude Monet Essay Example | Topics and Well Written Essays - 250 words - 3

Claude Monet - Essay Example He was also a student of Jacque-Louis David. Then became a mentee of Eugene Boudin who taught him on the outdoor technique of painting. He left school after being his mother dying in the year 1857. Later on he left France and went England where he painted more than 25 building and he was suspected of revolutionary activities. At 32 Monet and Camille Doncieux married. They had two sons, second one died of tuberculosis where he painted him on the death bed (Kalitina & Brodskaiï ¸  , 2011, 102-120) On later life and death, Monet had difficulty life after death of his wife. The grief gave him the impetus to make the best of his painting. Most of the painting were considered the best for campaign in France. The prospects of Monet starting changing when he met Paul Durand, dealer, who made his paint sale. His painting such as Rouen Cathedral got popularity. Life changed and he started making better incomes. In the year 1926, Monet succumbed to lung cancer. Only 50 people attended the burial at cemetery of Givenery church. Burt, D. S. (2001). The biography book: a readers guide to nonfiction, fictional, and film biographies of more than 500 of the most fascinating individuals of all time. Westport, CT, Oryx Press. (pg

Organizational behavior 4 Article Example | Topics and Well Written Essays - 500 words

Organizational behavior 4 - Article Example ing proactive stance, ability to confront adversity, willingness to take risks, innovativeness to think outside the box, take a supportive and encouraging stance for new ideas, and by being creative. As noted in several literatures, a particular leadership style is most effective depending on other factors such as the situation at hand, the personalities of the subordinates, the personality of the leader, and the objectives of the organization, the leader and the follower. In this regard, a balance in both the autocratic and democratic leadership styles would be more supportive of producing qualities that would assist leaders in being effective and successful in the future. By using the leaders’ authority, he must be aware that there are traits and qualities that would make his style succeed toward the accomplishment of well defined goals. On the other hand, by employing a democratic style, the leader encourages ideas which motivate his team to deliver results, as expected. Leadership is the process of influencing people to work or act towards the attainment of specifically defined goals. Communication is the process of transmitting thoughts, feelings, facts, and other information through verbal or non-verbal means. The role of communication in relaying the correct and accurate messages is relevant in order to assess the leaders’ ability to move followers into the achievement of goals. Sometimes, the ways of communication using traditional means are often insufficient to transcend a variety of barriers. There is always this tendency to misinterpret messages due to diverse variances spanning from leadership and communication styles as well as personalities of personnel, specifically those from diverse cultural orientations. In this regard, leaders must use effective communication tools to ensure that the process is free from being misinterpreted accordingly. The question that appealed the most is the determination of challenges confronting leaders

A literary analysis of The Red Masque of Death Research Paper

A literary analysis of The Red Masque of Death - Research Paper Example He also used gothic tales at times to raise questions about the cultural anxieties of his era†¦Ã¢â‚¬  (50). Similarly the Masque of Red Death is one of the master pieces of Poe’s works. This story depicts a tale of the lives of the aristocracy. In order to save his loyal and noble friends and their families from a fatal disease called Red Death Prince Prospero arranges for an estate where all his fellow aristocrats would be safe from the death and disease. Through this story Poe mocks the social hierarchy and its discrimination according to which the commoners should suffer all the decay and disease as stated in the story, â€Å"the external world could take care of itself† (106). Here the external world represents the commoners while the nobles are kept safe in the walls of the royal estate. Poe makes use of various stylistic and linguistic techniques in his short story to illustrate death which is the bitterest reality of life and tries to make his readers under stand that in the eyes of God and fate bloodlines hold no importance because the ultimate end of every human being is death. 2. Theme of Death The concept of death that Poe uses in the story itself represents plague. This plague can be perceived as the decaying and degeneration of human morals and ethical values, injustices of the social hierarchy as well as the invincible side of human nature that leads them to believe that this life is permanent instead of a temporary habitat. The various techniques that Poe uses to demonstrate the theme of death includes color imagery, symbol of the seven rooms and the indirect amalgamation of the concepts of Christian mythology with over all destruction and degeneration that is usually associated with death. 2.1. Color Imagery As it is also apparent from the title the red color has a lot of symbolic significance in the prose as red is the color of passion and it is also associated with anger and wrath. In terms of the title the color red can als o be interpreted as the symbolic representation of wrath of Poe that is directed towards the absurd social strictures of the society and the mentality of human beings who believe that wealth and royal bloodlines gives them the testimony and asserts that misery and suffering cannot reach them because of their superior stature in the society. As Sova also suggests, â€Å"The story also contains elements of an allegory that represents death as being inseparable despite one’s social status and all human efforts to run from it and shut it out† (110). The gradual progression of the inhabitants of Prospero’s estate from one colored room to another at the party also holds a lot of symbolic significance. As Quinn and Rosenheim also state that, â€Å"The description of luxurious chambers of prince prospero leads, step by step, to flaming scarlet of the last room, which throws its weird light against the ebony blackness of the velvet curtains† (331). The contrast of red against black is very dark yet vibrant. According to Pennell’s understanding, â€Å"†¦decorated in black the final room glows in red the two colors associated with passion and death† (55). Another interpretation of this contrasting pairing of the two colors can also be that it is Poe’s style of mocking his fellow beings according to which black symbolizes the monotonous life and ignorance of the elite class and figuratively the eminent red color reiterates a death knell or an

Basic Ideas and Theories of Mass Communication Essay Example for Free

Basic Ideas and Theories of Mass Communication Essay In the first place, there were many well renowned scholars who contributed immensely towards the development of communication processes, society and their communication relationships, which are still relevant and heart touching. Thus, David K. Berlo developed the source-message-channel receiver (SMCR) theory in the 1960s. His theories emphasized the many factors that could affect how senders and receivers created, interpreted and reacted to a message. While Max Weber Explore his contribution to our understanding of social stratification, classes and status groups from category Sociology in relation to communication. According to him, â€Å"We cannot deny the existence of social structures or system by which people are categorized or ranked in a hierarchy. This people categorization is otherwise known as social stratification. It is a universal characteristic of society that persists over generations. It is a social structure by which social issues and organizational problems arise. In a society, groups of people share a similar social status, and this is known as social class†. ABSTRACT In this work (assignment), I bother most on the contributions, the basic ideas and established notions propounded by both theorists_ D K Berlo and that of Max Weber. And their biography. Q. 1 (a) THE CONTRIBUTION OF DAVID K. BERLO AND HIS BASIC IDEAS ESTABLISHED IN THE THEORIES OF MASS COMMUNICATION Foremost, for a proper focus on communications theory, the Oxford English Dictionary defines communication as the imparting, conveying, or exchange of ideas, knowledge, information, etc. We can look up the origin of the word. Communication comes from the Latin communis, common. When we communicate, we are trying to establish a commonness with someone. That is, we are trying to share information, an idea or an attitude. Looking further, you can find this type of definition: Communications is the mechanism through which human relations exist and develop. This broad definition, found in a book written by a sociologist, takes in about everything â€Å"Communications theory then becomes the study and statement of the principles and methods by which information is conveyed. Among key communications theorists were Wilbur Schramm, David Berlo, and Marshall McLuhan. Basically, for a close examination, the major contribution in communication model that I will consider is the SMCR model, developed by David K. Berlo, a communications theorist and consultant. In his book The Process of Communication,6 Berlo points out the importance of the psychological view in his communications model. The four parts of Berlos SMCR model are — no surprises here — source, message, channel, receiver. The first part of this communication model is the source. All communication must come from some source. The source might be one person, a group of people, or a company, organization, or institution such as MU. Several things determine how a source will operate in the communication process. They include the sources communication skills — abilities to think, write, draw, speak. They also include attitudes toward audience, the subject matter, yourself, or toward any other factor pertinent to the situation. Knowledge of the subject, the audience, the situation and other background also influences the way the source operates. So will social background, education, friends, salary, culture — all sometimes called the sociocultural context in which the source lives. Message has to do with the package to be sent by the source. The code or language must be chosen. In general, we think of code in terms of the natural languages — English, Spanish, German, Chinese and others. Sometimes we use other languages — music, art, gestures. In all cases, look at the code in terms of ease or difficulty for audience understanding. Within the message, select content and organize it to meet acceptable treatment for the given audience or specific channel. If the source makes a poor choice, the message will likely fail. Channel can be thought of as a sense — smelling, tasting, feeling, hearing, seeing. Sometimes it is preferable to think of the channel as the method over which the message will be transmitted: telegraph, newspaper, radio, letter, poster or other media. Kind and number of channels to use may depend largely on purpose. In general, the more you can use and the more you tailor your message to the people receiving each channel, the more effective your message. Receiver becomes the final link in the communication process. The receiver is the person or persons who make up the audience of your message. All of the factors that determine how a source will operate apply to the receiver. Think of communication skills in terms of how well a receiver can hear, read, or use his or her other senses. Attitudes relate to how a receiver thinks of the source, of himself or herself, of the message, and so on. The receiver may have more or less knowledge than the source. Sociocultural context could be different in many ways from that of the source, but social background, education, friends, salary, culture would still be involved. Each will affect the receivers understanding of the message. Messages sometimes fail to accomplish their purpose for many reasons. Frequently the source is unaware of receivers and how they view things. Certain channels may not be as effective under certain circumstances. Treatment of a message may not fit a certain channel. Or some receivers simply may not be aware of, interested in, or capable of using certain available messages. In short, Berlo: Several important ideas, notions and factors established must be considered relating to source, message, channel, and receiver. Q. 1. (b) TRACE THE BIOGRAPHY OF DAVID K. BERLO D. K. Berlo in history. This caption attempts to give an insight in to the biography of the eminent scholar whose communication ideologies, philosophy and notions cannot be overlooked in the field of mass communication_ journalism. Biographical information: In 1955, David K. Berlo, at the age of 29, received his doctorate degree in the study of communication from the University of Illinois. Berlo was a student of Wilbur Schramm, who sat on the doctoral committee. Schramm, whose theories of communication are well known, was responsible for the creation of the first communication program at the graduate level which was an entity separate from speech and mass communications. Dean Gordon Sabine, also sat on the committee, and the following day offered Berlo an assistant professorship position and the chair of the newly created Department of General Communication Arts, at his Michigan State University (MSU) (Rogers, 2001). In our trivial pursuit, it was discovered that, Berlo, being many years younger than his colleagues and some of his students, perceived himself to be in need of communicating an air of permanence and maturity, so that his position, and that of the newly formed department, would be taken seriously. To this end, he deliberately gained weight†¦up to 270 pounds of body mass, dressed in dark, fancy suits, and began to act the part of the chairperson of a more well-established department (Rogers, 2001). It must have worked, because he was able to successfully establish, at Michigan State, one of our country’s first undergraduate majors in communication. He functioned in the role of educator, author, and communication department chair at MSU for 14 years, from the department’s inception in 1957 through 1971. In 1960 he wrote the textbook which was implemented in his undergraduate classes, The Process of Communication. He taught an excellent doctoral level core course in research methods and statistics. He was a strong leader, excellent educator, and advocate for the field of communication study. He continued to research and develops his SMCR theory of communication and information. In it he stressed the importance of the perception of the source in the â€Å"eye† of the receiver and also the channel(s) by which the message is delivered. During his final 3 years at Michigan State, it is said, that he seemed to lose interest in his job. He became county chairperson of the Republican Party and was passed over for the position of Dean of the College of Communication Arts (Rogers, 2001). In 1971 he became President of Illinois State University, but resigned in 1973 when an investigation took place to uncover whether or not he had spent unauthorized funds for the completion of the presidential house (Plummer, 2005). He completed his career working as a corporate consultant in St. Petersburg, Florida. Q. 2. (a) GIVE SOME ESTABLISHED NOTIONS OF MAN AND SOCIETY PROPOUNDED BY MAX WEBER. Max Weber was one of the founding figures of sociology. His work is important to students of communication for several reasons, including his methodological and theoretical innovations as well as a diversity of useful concepts and examples for the analysis of social behaviour, economic organization and administration, authority, leadership, culture, society, and politics. Some of his greatest achievements, notions, ideologies, philosophy, and the experiences that guided his convictions he established, which also characterized his stand and position; thus, can be seen as highlighted in the following contributions outlined: * Max Webers work provides an example of historical and comparative social science that successfully negotiated between attention to theoretical concepts and empirical details. Rather than concluding an investigation with a generalization or theoretical claim—that all economic behaviour is rational, for example—Weber would use the concept of rational b ehaviour as a comparison point in conducting his research. * Webers work provides the origin of action theory as such. Weber defines action as meaningfully oriented behaviour, and takes it to be the fundamental unit of sociological investigation. This is crucially important for communication studies, for it defines a model of social science distinct from behaviourism. * How could Weber claim a scientific approach to motives and meanings, which cannot be directly observed? His resolution of this problem has been widely admired and imitated. On the one hand, he combined logic, empathy, and interpretation to construct ideal types for the analysis of historical cases. He constructed, for example, idealtype models of how the perfectly rational or perfectly traditional actor would make choices in ideal circumstances. These expectations would then be compared with what real people did in actual circumstances. When historical actors deviated from the ideal types, Weber did not take that as evidence of their cognitive shortcomings (their irrationalit y, for example) but as clues to additional concepts he needed to develop for further analysis. * Working from the other direction, he interpreted historical records empathetically, striving to identify how the actors in a particular situation could have seen their action as a rational response to their circumstances. In this way, he was able to construct models of a range of types of rational action, opening up his theory to a greater range of human situations than either the behaviorists or the economists. Prayer, for example, as Weber pointed out, is rational behavior from the point of view of the faithful. * Webers work also provides many useful concepts and examples for communication studies, in addition to the wide-ranging importance of his action theory and his methodological innovations. * His analysis of economic organization and administration is the standard model of rational organization in the study of organizational communication. His studies of authority and leadership are important to students of mass communication, and of both organizational and political communication. * His studies in the sociology of religion explore the range of possibilities in the relation between ideas and social structures, a problem that continues to be at the heart of cultural studies. * His contrasts of rational and traditional and his analysis of modern bureaucracy are starting points for analysis of modern industrial-commercial culture and communication and the effect of the media on culture and politics. * Weber distinguished three ideal types of political leadership (alternatively referred to as three types of domination, legitimisation or authority): 1. Charismatic domination (familial and religious), 2. Traditional domination (patriarchs, patrimonialism, feudalism) and 3. Legal domination (modern law and state, bureaucracy). In his view, every historical relation between rulers and ruled contained such elements and they can be analysed on the basis of this tripartite distinction. He notes that the instability of charismatic authority forces it to routinise into a more structured form of authority. In a pure type of traditional rule, sufficient resistance to a ruler can lead to a traditional revolution. The move towards a rational-legal structure of authority, utilising a bureaucratic structure, is inevitable in the end. Thus this theory can be sometimes viewed as part of the social evolutionism theory. This ties to his broader concept of rationalisation by suggesting the inevitability of a move in this direction. * Bureaucratic administration means fundamentally domination through knowledge. * Weber described many ideal types of public administration and government in his masterpiece Economy and Society (1922). His critical study of the bureaucratisation of society became one of the most enduring parts of his work. It was Weber who began the studies of bureaucracy and whose works led to the popularisation of this term. Many aspects of modern public administration. Social stratification * Weber also formulated a three-component theory of stratification, with Social class, Social status and Political party as conceptually distinct elements. * Social class is based on economically determined relationship to the market (owner, renter, employee etc.). * Status class is based on non-economical qualities like honour, prestige and religion. * Party class refers to affiliations in the political domain. * All three dimensions have consequences for what Weber called life chances (opportunities to improve ones life). This context consisted of the political problems engendered by the bourgeois status-group of the city, without which neither Judaism, nor Christianity, nor the developments of Hellenistic thinking are conceivable. According to Weber, * He argued that Judaism, early Christianity, theology, and later the political party and modern science, were only possible in the urban context that reached a full development the West alone. =He also saw in the history of medieval European cities the rise of a unique form of non-legitimate domination that successfully challenged the existing forms of legitimate domination (traditional, charismatic, and rational-legal) that had prevailed until then in the Medieval world. This new domination according to him, was based on the great economic and military power wielded by the organised community of city-dwellers (citizens). Weber’s ideas â€Å"form the heart of what is commonly known as structuralism† (Littlejohn). Weber defines organization as follows: â€Å"An ‘organization’ is a system of continuous, purposive activity of a specified kind. A ‘corporate organization’ is an associative social relationship characterized by an administrative staff devoted to such continuous purposive activity† (Weber, Social and Economic Organizations, p. 151.). Weber’s notion of bureaucracy involves power, authority, and Legitimacy. Power â€Å"is the ability of a person in any social relation to Influence others and to overcome resistance. Power in this sense is fundamental to most social relationships† (Littlejohn). Q. 2. (b) GIVE THE BIOGRAPHY OF MAX WEBER MAX WEBER’S EARLY LIFE AND FAMILY BACKGROUND Weber was born in 1864, in Erfurt, Thuringia.[3] He was the eldest of the seven children of Max Weber Sr., a wealthy and prominent civil servant and member of the National Liberal Party, and his wife he was buckin Helene (Fallenstein), who partly descended from French Huguenot immigrants and held strong moral absolutist ideas.[3][9] Weber Sr.s involvement in public life immersed his home in both politics and academia, as his salon welcomed many prominent scholars and public figures.[3] The young Weber and his brother Alfred, who also became a sociologist and economist, thrived in this intellectual atmosphere. Webers 1876 Christmas presents to his parents, when he was thirteen years old, were two historical essays entitled About the course of German history, with special reference to the positions of the Emperor and the Pope, and About the Roman Imperial period from Constantine to the migration of nations.[10] In class, bored and unimpressed with the teachers – who in turn resented what they perceived as a disrespectful attitude – he secretly read all forty volumes of Goethe.[11][12] Before entering the university, he would read many other classical works.[12] Over time, Weber would also be significantly affected by the marital tension between his father, a man who enjoyed earthly pleasures, and his mother, a devout Calvinist who sought to lead an ascetic life.† Max Weber and his brothers, Alfred and Karl, in 1879 MAX WEBER’S EDUCATION At this juncture, Weber was in 1882, enrolled in the University of Heidelberg as a law student. After a year of military service he transferred to University of Berlin. After his first few years as a student, during which he spent much time drinking beer and fencing, Weber would increasingly take his mothers side in family arguments and grew estranged from his father. Simultaneously with his studies, he worked as a junior barrister. In 1886 Weber passed the examination for Referenda, comparable to the bar association examination in the British and American legal systems. Throughout the late 1880s, Weber continued his study of law and history. He earned his law doctorate in 1889 by writing a dissertation on legal history entitled Development of the Principle of Joint Liability and the Separate Fund in the Public Trading Company out of Household and Trade Communities in Italian Cities. This work was used as part of a longer work On the History of Trading Companies in the Middle Ages, based on South-European Sources, published in the same year. Two years later, Weber completed his Habilitationsschrift, Roman Agrarian History and its Significance for Public and Private Law, working with August Meitzen. Having thus become a Privatdozent, Weber joined the University of Berlins faculty, lecturing and consulting for the government. References Reinhard Bendix and Guenther Roth Scholarship and Partisanship: Essays on Max Weber, University of California Press, 1971, p. 244. Max Weber. Encyclopà ¦dia Britannica. 2009. Encyclopà ¦dia Britannica Online. 20 April 2009. Britannica.com Max Weber. Stanford Encyclopaedia of Philosophy. Retrieved 17 February 2010. Max Weber; Hans Heinrich Gerth; Bryan S. Turner (7 March 1991). From Max Weber: essays in sociology. Psychology Press. p. 1. ISBN 978-0-415-06056-1. Retrieved 22 March 2011. D K Berlo. The Process of Communication.

Crystals Research Paper Essay Example for Free

Crystals Research Paper Essay Crystals form in the depths of the Earth to the extension of the clouds in sky. Some think that crystals elude the sight of people’s eyes everyday in life, but they are everywhere including ingredients for food, construction materials, and even in ice-cold weather. The crystals in this experiment are ammonia-generated crystals that can be created right in a home. The experiment will be testing the different effects and products on crystals in different temperatures and forms of light. Different measurements will be recorded throughout the experiment such as mass and length. But first the crystals must grow. The scientific study of crystals and crystal formation is called crystallography. All over the world, though the different ages of man, crystals have been found to take their place throughout different cultures, countries, and religions. Not only were crystals used for a part in the currency of some ancient economies, but also they date back as far as 1500 BC as a source of healing and medicinal uses. â€Å"The ancient Egyptians strongly believed in the healing and protective power of crystals. Many pharaohs wore crystals on their headdresses and many crystal amulets have been found in their tombs.† Pharaohs of ancient Egypt often believed that the use of crystals in the masks and jewelry gave them the effect of bettering their rule. Amazonite and Lapis were reoccurring crystals found in the tombs found in Egypt, particularly King Tut where Lapis was actually apiece in the famous mask he wore. Cleopatra’s favorite jewelry was supposed to be a ring made of the crystal am ethyst. The ancient Chinese are also found to be users of the healing purposes of crystals. In two hundred different occasions, crystals are referred to in the bible. New Jerusalem, God’s heavenly city, was said to be built on top of crystals. â€Å"And the building of the wall of it was of jasper: and the city was pure gold, like unto clear glass. And the foundations of the wall of the city were garnished with all manner of precious stones. The first foundation was jasper; the second, sapphire; the third, a chalcedony; the fourth, an emerald; The fifth, sardonyx; the sixth, sardius; the seventh, chrysolite; the eighth, beryl; the ninth, a topaz; the tenth, a chrysoprasus; the eleventh, a jacinth; the twelfth, an amethyst. Tibetan monks also viewed quartz crystal spheres as holy objects and worshiped them. The monks often referred to quartz as the â€Å"crystal of enlightenment†. Alexander The Great included a large emerald crystal encrusted in his battle helmet to insure a victory in the battle. The Shah Jahan, monks who built the Taj Mahal, wore talismans similar to Alexander The Great. Overall, There is a reoccurrence of crystals used for different purposes such as healing, sacred items, and fine jewelry. There are many different structures of crystals based on the formation of them. The different forms are Cubic, Isometric, Tetragonal, Orthorhombic, Hexagonal, Trigonal, Triclinic, and Monoclinic. Cubic and Isometric are similar but don’t always have to be cubes. They can be found in forms of octahedrons and dodecahedrons as well as cubes. Tetragonal form double prisms and double pyramids due to one axis being longer than the other. Orthorhombic form dipyramids and rhombic prisms. Hexagonal are six-sided prisms and when viewed from a certain angle, the cross section is a hexagon. Trigonal, instead of having a 6-fold axis like the hexagonal, it has a 3-fold, thus making it trigonal. Triclinic has no set shape so these kinds of crystals can come in any shape and strange ones as well. Monoclinic are very similar to tetragonal crystals except they are skewed a bit so they don’t form good angles. These formations of the atoms and molecules in a crystal are all part of what is called the crystal lattice. The crystal lattice is the repetition of a pattern in three dimensions. The atoms and molecules of crystals form in such a way that in all three dimensions, they are repeating a certain pattern. The shapes of the microscopic atoms can determine the shape of the macroscopic crystal. So, Cubic, Isometric, Tetragonal, Orthorhombic, Hexagonal, Trigonal, Triclinic, and Monoclinic atom formations repeat in different crystals to make them the shape they are. Crystals can also be grouped by their properties. The property arrangements include covalent, metallic, ionic, and molecular crystals. Covalent crystals have many true covalent bonds connecting all the atoms in the crystal. Covalent crystals tend to have very high melting points. Some covalent crystals include zinc sulfide and diamonds. Metallic crystal’s atoms sit on a lattice, therefore the outer electrons of the atoms in the crystal are free to move around and float whichever way they want. Metallic crystals have a high melting point like covalent crystals but just not as high. Ionic crystals are bonded together by ionic bonds just as covalent crystals are held together by covalent bonds. Ionic crystals have high melting points like the other crystals and are usually very hard. An example of an ionic crystal is salt (NaCl). Molecular crystals are very recognizable in terms of their molecular structure. They are bonding by hydrogen bonds or non-covalent bonding. Molecular crystals are usually soft and have lower melting points compared to the other crystals. Relating the properties of crystals to the atom structure (crystal lattice) will allow one to realize how the structure correlates to the property. They’re ere 2 different types of structure in the crystal lattice, crystalline and non-crystalline. Crystalline structures are the atom structures that contain the repeating patterns. While non-crystalline structures contain miniscule faults in the patterns and are not perfect. Ionic crystals contain a crystalline structure and therefore are very hard and dense. The more crystalline the structure, the more compact the atoms are arranged. And the more the compact the atoms are, the more dense and hard the crystal becomes. Molecular crystals tend to have a weak, non-crystalline structure of the atoms. This results in the Molecular crystals being weak with low boiling points. The atoms in Molecular crystal tend to be spread out over farther distances in contrast to ionic crystal’s structure. Different wavelengths and colors of light can affect the color of the crystal itself and the wavelength output of the crystal. Different crystals are different colors due to the different chemicals in each one and how each one absorbs light. Many crystals reflect a certain color of light depending on the chemicals. So, crystals absorb one color of light or wavelength of light, and reflect a different color of light. So the idea of complimentary colors comes into play. Complimentary colors are the colors that the crystals absorb to then reflect a different color of light. There are many examples such as if a crystal is yellow, it is reflecting yellow light but the light it absorbs is blue. Also, if a crystal is red, it is reflecting red light but it is absorbing green light. Normally, crystals will grow much faster in the light, but these crystals will be much weaker than crystals grown in the dark. This is due to the time it takes for each to grow. In dark rooms crystals grow at a much slower rate but are significantly stronger than crystals grown in light. Crystals are found all over and all inside the Earth. In some rock cavities, whether it is close to the surface or deep and closer to the core of the Earth, mineral-rich solutions contain the essential elements to grow crystals. Thus, in these rock cavities, many different crystals can be found, and some are very old. Crystals can also be found around volcanoes and past eruption areas because after a volcano erupts, the cooled magma forms crystals. In many caves, rock walls contain similar solutions as rock cavities and form similar crystals. Crystals can also be found where there are mineral-rich vapors present, such as deep caves and rock formations. Many different crystals can form in various environments. Such as the location of turbulent water such as pipes and quick paced streams. Also, crystals can be found in the presence of evaporating salt water, where salt crystals will form. Crystals are also formed in the process of condensation, or in clouds for that matter. Every time it snows, the water has frozen into microscopic ice crystals that are the snowflakes. Also, Crystals can form under water and many on the Earth have not been seen because of this. Crystals grow and form in different and various ways. Crystals begin growing in a process called nucleation, which contains 2 different types, unassisted and assisted. Unassisted nucleation occurs when a â€Å"proto-crystal† forms in the solution that has been added to a solute. The solute is the solid and the solution is the liquid surrounding the solute. When molecules in the solution begin to attract to one another they combine and sometimes are separated by intermolecular forces but sometimes they stay together. When these molecules stay together they begin to attract different molecules of the solution to join and this is the â€Å"proto-crystal†. The â€Å"proto-crystal† then attaches itself to a couple other molecules or other â€Å"proto-crystals† in the solution and the actual crystal begins to form. In assisted nucleation, the solution is provided with a solute that the molecules of the solution can attach or adsorb to. When this occurs it attracts molecules just as in unassisted nucleation and the crystals begin to form. Because of the ability for crystals to grow from the build up of the solute molecules in the solution, crystals are able to grow at their highest when the solution being used is saturated with the solute being use. The more material to build up, the more the crystals are going to be able to grow and grow to full extent. Crystal formation is very slow, so it must be given a long geological process to form. Depending on the kind of crystal, the times of formation vary, so some form faster than others. This is where super saturation comes into play. Super saturation is the presence of more dissolved material in the solvent that could be dissolved in normal conditions. When a solution is supersaturated, it contains many particles and molecules of material to begin the nucleation process. When the supersaturated solution is under the correct conditions, crystallization begins to occur more rapidly. But this is not the case for all liquids or solutions. Some solutions may be saturated at one temperature but supersaturated at another so temperature is able to affect this as well. Temperature plays a huge part in the growth and the rate in which crystals grow. The growth rate of crystals changes depending on the temperature they are in. But some crystals grow faster in warm temperatures than in cold temperatures. This is because of the process of evaporation. When a saturated solution is in a warm environment it begins to evaporate. When the liquid begins to evaporate, overtime the material that was once dissolved in the solution will begin to bunch up and crystallize the more the liquid evaporates. But this process is a lot quicker than in cold environments so this leads to less stability and weaker crystal strength. In colder environments, the opposite process is used to begin the crystallization process. The process of precipitation is used. This process takes a much longer time than the evaporation process. Since this process takes a much longer time, it has the ability to create well formed and high quality crystals that are much stronger than crystals formed in hotter temperatures. Mainly crystals grown in the dark take much longer to grow. Because of the absence of light, there is not as much heat than crystals in light. Crystals in light receive much more heat. But this is not the case for all types of crystals; in some cases the rules for temperature are switched. For example Borax, these are crystals that usually generate faster in colder temperatures. If the Borax solution is saturated at room temperature or at any temperature higher than room temperature, the crystals grow faster in colder temperatures. This is due to the molecular structure of the Borax solution and the movement of the molecules causes the saturated solution at room temperature to become a supersaturated solution at colder temperatures. And the super saturation leads to faster crystal growth. So growth rates vary depending on temperature, kind of crystal, and kind of solution being used in the experiment. Bibliography 1.Crystal. Wikipedia. Wikimedia Foundation, 13 Dec. 2012. Web. 15 Dec. 2012. 2.History of Crystals. History of Crystals. N.p., n.d. Web. 15 Dec. 2012. 3. A Brief History of Crystals and Healing. History of Crystals and Healing. N.p., n.d. Web. 15 Dec. 2012. 4.Basic History of Crystals. Holistic Apothecary. N.p., n.d. Web. 15 Dec. 2012. 5.Types Of Crystals. About.com Chemistry. N.p., n.d. Web. 15 Dec. 2012. 6.The Structure of Crystals. The Structure of Crystals. N.p., n.d. Web. 15 Dec. 2012. 7.ScienceDaily. ScienceDaily, n.d. Web. 15 Dec. 2012. 8.Temperature and Crystal Growth. Temperature and Crystal Growth. N.p., n.d. Web. 15 Dec. 2012. 9.UCSB Science Line Sqtest. UCSB Science Line Sqtest. N.p., n.d. Web. 15 Dec. 2012.

The Concept Of Doubt Philosophy Essay

The Concept Of Doubt Philosophy Essay About 4th century BC when the anti-vedic Movements like Buddhism etc has started, The exponents of the vedic Philosophy and religion keenly felt the need of showing greater accommodation to rationalistic modes of thought. The rationalistic sources available for vedics religion and philosophy has to be pooled together and kept fit for defensive and offensive use. And Hence the Nyaya with epistemological exegesis and the Physics and logic of the anti- vedic vaishesika were put together. The doctrines of these two schools were systematised and redacted. Hence it was the time when the Nyaya-vasishesika had merged together, now all we are studying in nyaya is the Physics of vaishesika and Logic and epistemology of Nyaya. Though there are some differences in respect to Physical laws of in Nyaya and Vaishesika they have so many common points, hence they were merged together. The Vasihesika and Nyaya are not restricted to their scope and aim to logic in a narrow sense, With the material of the Vaishesika and its Physics along with Nyaya forms a complete system of epistemology and logic combined to some extent with psychology, Physics, ethics, ontology, religion. Such a mixed composition of Indian philosophical system is due not to any lack of appreciation of differences of value in different things, but rather to cultural outlook of India, Which is dominated by an intense desire to synthesize all the departments of knowledge in a scheme of progressive realization of truths and the universe we live in. The scheme of Nyayas external relation, its dialectic machinery, its theory of truth and error, its creationistic view of causation, its thought measuring devices and precise formulas form its ever-spread never fading foliage. Its chief boast is its Logical dialectic machinery, which the believers and the heretics, The astikas and the nastikas alike, cannot do without. In Indian Philospohy it is said that whoever knows the Nyaya, knows the pramana,is a pramanavith, i.e a philosopher in a strict sense Nyaya signifying logic is etymologically identical with Avyaya the five membered syllogisms. Nyaya defined in many ways like the Hetu-Vidya or Hetu-sastra means the science of causes, Anvikishiki The science of inquiry, Pramana sastra the science of valid knowledge, Tattva-sastra the science of categories , Tarka sastra the science of reasoning , Vaddahrta the science of discussion and Phkkika sastra the science of sophism. Nyaya is chiefly concerned with Valid Knowledge and its source.The Nyayas Realism and the Vaishesika Atomistic Pluralism when put together is called the theory of everything. Hence Nyaya combined with Vaishesika can be called as The theory of everything in one word. Beginning from the vast universe to the atoms in the matter every thing was clearly explained by two great scientist of the ancient India, They are Kannada and Gautama. These people should be identified as scientist rather than sages. These two scientists and explained the major concepts regarding man, nature, society and science.. Their works are undoubtedly greatest contributions to the Mankind. Even when I entered the field of nyaya, I was amazed to see that how, these ancient scientists has coined the definition of Gravitation and Sound. It was mentioned that sound travels in the form of waves. Not only these the famous Newton 3rd law That every action has an equal and opposite reaction and the Einsteins concept of matter,I.e matter can neither be created nor destroyed was clearly explained. The name Kannada itself suggests that Atom -eater,He had done extensive research on the atoms and had a very scientific approach towards the universe. When I came through these concepts,I was really amazed, that how these people can formulate these postulates some 2600years ago. At the same time there are many lapses and misconceptions too, we do not know whether these were in the original texts or induced in between. Here I would like to mention one quote of the Famous economist of the ancient India- Pradipaha sarva vidyanam Upayaha sarva karmanam Asrayaha sarva dharmanam anvikishiko Matha!! This is the Quote of Kautilya the Great Philosopher who proposed theory on economy famously called artha sastra This means- Nyaya has ever been esteemed as lamp of all sciences, the resource for all the actions and the shelter of all virtues Of all the Nations in the world the Indians and Greeks appear to to have developed Logic and epistemology to large extent, Independently. except the Five membered Syllogism. Indian Logic is dated back to 6th century BC and the Greek logic originated in the fourth century BC though its germs can be traced a little earlier in the controversies of the sophist and Socrates . The Aristotle can be called the Gautama of Greece. The five membered syllogism is a gift from India to the Greeks.it is written in the history that the Indians meeting some foreign person at sweetadweepa had taught this syllogism to the Greeks.( controversies are there regarding this) Although the word Logic is being used as a synonym to Nyaya, but it is not Identical with it. Logic only covers some of the subjects of Nyaya. The Indian Logic and epistemologys development can be divided into three periods namely Ancient (650BC-100AD) Medieval (100AD-1200AD) Modern (From 1200 AD) Nyaya originated in the ancient period i.e before 650BC and there are many commentaries on the Nyaya and, some thousands of commentaries are there are on the Nyaya-Sutras of Gautama and at the same time there are many commentaries which actually misinterprets the Concepts of Nyaya. During the medieval period Navya-Nyaya had came into existence which had misinterpreted the many concepts of the Nyaya Philosophy and during the modern period there were many commentaries written on the Navya Nyaya, Thus totally ignoring the original Nyaya sutras(Tenets). But the Nyaya is unapproachable to the English speaking world as the texts are in Sanskrit Language and most of the translated texts are covering only the first part of the Nyaya and even those translations arent totally based on the concepts of manuscripts. The nyaya sutra contains five Adhyayas (books); each Adhyaya consists of Anhikas (chapters); each Anhika has a number of sutras (aphorisms). According to the standard method mentioned above Gautama has discussed his categories and subcategories in different parts of his work. The commentators follow his treatment. Generally this discussion involved refutation of contrary views. Since the commentators refer not only to such views as are mentioned by Gautama but also not only development the exposition tends to become complicated. In order to highlight the basic doctrines and arguments of the Naiyayakas(people who follow Nyaya) and opponents I have classified the themes of the nyaya sutra under the following main heads: central theme Theory of Cognition Concept of proof It is well known fact that the authors of Nyaya and vasihesika are Gautama and Kannada, it is difficult to say that whether the systems started separately or and being allied in general attitude and view point became mixed up in later ages or an original fund of floating Ideas. The word Nyaya popularly signifies right or justice,Hence the Nyaya sastra is the science of Right judgment or reasoning, the Chinese can-li and the Tibetans rigs-bstan-bcos as equivalents of the Sanskrit Nyaya-sastra, expresses exact the same meaning. In fact the Nyaya(Logic) was in course of time deservedly held in very high esteem. If it were allowed to follow its original course unimpeded by religious dogmas, it would have risen to the very height of perfection, Nevertheless the principles of Nyaya entering into the different systems of Philosophy gave them each its proper compactness and cogency just as Bacons Inductive method shaped the sciences and philosophies of a later age in a different country.it is however to be regretted that during the last five hundred years the Nyaya has been mixed up with Law(Smrirti,Rheotric(alanakara),Vedanta,etc) and thereby has hampered the growth of those branches of knowledge upon which it has grown up as a sort of parasite. But the subject is an never aging queen. The Concept Of Doubt in The Great Indian Philospohy Introduction Every school of philosophy in India has attempted a theory of knowledge on which its metaphysical and axiological structures are based. The ultimate goal of philosophizing, and for that matter of all human enterprises, is to realize perfection or fullest all round efflorescence of ones potentialities (moksha or nihsreyasa) as the summum bonum of life and existence. For this realization knowledge of reality (Tattvajnana) is essential and necessary prerequisite. So, a theory of knowledge is regarded as propaedeutic to a theory of reality because before knowing the reality one has to know knowledge itself. This requirement is grounded in the fact that to philosophize is to reflect on the nature of reality given in experience. Every experience is caused by and pertains to an object. This reference to an object can be cognitive or non-cognitive like emotive, volitional etc. A cognitive reference consists in revelation of an object (pakasa) or in making a cognizer aware of it. Though every cognitive reference reveals an object, there is always a possibility of going astray in this reference and there is no guarantee that it will adequately and faithfully reveals its objects. This possibility of error and doubt in cognitive reference necessitates an enquiry in to is veracity. The entire epistemological pursuit begins and centers round this task. So along with consideration of objects of knowledge (prameya) and modes of knowing (pramana) there has to be awareness abut error and doubt as well so that they can be eliminated. Need for evidencing knowledge:- A cognitive reference is cognition of an object in terms of its existence, nature, characteristics, relations and functions etc. It may reveal its objects as it is (yathartha) or different from what it is (ayathartha) or there may be lack of determination of this (samsaya). That cognition is knowledge which reveals its objects as it is, i.e. which is non-discordant (avisamvadaka) with its object. Such cognition is technically known as Valid cognition prama (pramana in some schools where no distinction is drawn between prama and pramana). All other varieties of cognition are treated as different from knowledge. In other words, only that cognition can claim the status of knowledge the non-discordances or truth of which is well established through adequate evidences. There has to be assuredness/indubitability (asamdigdhatva) with regard to the truth of that cognition. The truth of knowledge is to be established on the basis of cogent and convincing evidence known as pramana. Indian thinkers point out three essential components of knowledge. They are cognitive reference to an object (arthavisayakatva), exactitude of reference (yatharthatva) and indubitability (asamdigdhatva) about exactitude. The object must be real and not fictitious. The exactitude of reference means true apprehension of the object and indubitability means adducing adequate and sufficient evidence (s) for its truth. In this essay an attempt will be made to analyze the phenomenon of doubt in its diverse forms and facets and with different perspectives. The treatment is not confined to any one system of thought as the chief feature of Indian thought is {bahuuidhavada and the mode of philosophizing is Vade vade jayate tattvabodhab} Importance of doubt Doubting is very important in human life to avoid credulous nature leading to blind faith and dogmatic belief. That is why Lord Buddha used to advise pariksya madvacah grahyah'(Accept what I say only after proper inquiry). This is what Pyrroh said in respect of Stoics in ancient Greece. Vatsyayana, the commentator on the Nyayasutras, opines that inquiry or logical investigation begins only in respect of samsayite arthe (doubtful object of cognition), thought of course Jayanata, another Nyaya thinker, states that samsayamantarenapi inquiry can begin apart from doubt as well. The other factor can be jijnasa (inquisitiveness), sisadhayisa (will to prove), or pariprccha (questioning attitude). That is why in Indian epistemological thinking we find different approaches to paksa'(Subject) mainly discussed in the context of anumana(Inference). Need to eliminate doubt Though doubting is useful, persistent doubting is detrimental, as Yajnavalkya rightly says about persistent questioning in the Brhadaranyakopanisad. Doubting can be a starting point for rise of knowledge or for verification of knowledge. This is what the Bhagwadgita advised (Tadviddhi pranipatenapariprasnenesavaya) or Lord Buddha advised as stated earlier. But persistent doubt is harmful to mental peace (anistanivarana prasanga). That is why the Bhagvadgita says, Samsayatma Vinasyati$. In order to have unwavering acivity (niskampapravrtti) also resolution or elimination of doubt is necessary. So doubt should be initial and not final. Here a distinction can be drawn between cessation of doubt and elimination of doubt. Cessation of doubt is psychological and elimination of doubt is logical. Psychological satisfaction may lead to cessation but doubt may crop up again. Only logically there can be final elimination. This distinction becomes significant in context of the controversy between Udayana and Sriharsa and Sriharsa and Gangesa and we shall revert to it later on. A deeper analysis of this issue is really enlightening and outstanding contribution to epistemology. Some conceptual distinctions The theorizing about doubt is known as samsayavada in Sanskrit. Samsayavada (Skepticism) is to be distinguished from Ucchedavada (Nihilism). In Ucchedavada doubting leads to denial of possibility of acquiring knowledge. It can be brought under Vitanda{Cavil}. The Tattvoplavasinha of Jayarasi Bhatta belongs to this category. Likewise, skepticism is to be distinguished from Agyeyavada (Agnositism). The Neti Neti statement of the Upanisads can be subsumed under this. In Lokayata/Carvaka philosophers and in Bhrtrhari, the author of Vakyapadyi (II.32-35), we find Limited Skepticism. In Nagarjuna (Vigrahavyavartini and Madhyamikakarika) and Sriharsa (Khandanakhandakadya) we have Methodogical Skepticism. In the western thought we find several other verities of Samsayavada like Epistemological Skepticism of Descartes and Psychological Skepticism of Hume. One can find their parallels also in Indian thought referred to in the Pali Tripitakas. It has to be noted that the Lokayata Skepticism has provided tremendous impetus for the development of Nyaya and Buddhist epistemology. Likewise Sriharsas contribution can not be minimized in respect of Gangesas philosophy. It is not the objective of this essay to go into details of these multiple approaches and their inputs. Hence landing on the point Nature of doubt Gautama in the Nyayasutras has given a very precise and comprehensive definition of samsaya which needs cognizance and analysis. He defines it is follows: Samanekadharmapapatteuipattervipatterupaladhyanupalabdhyavyauyauasthtasca visheshapekhso vimarsah samsayah. It can be split as follows: Samanadharma Anekadharma Tayorupapatti Vipratipatti Upalabdhi Anupalabhi Auyauashasca Visheashapeksah Vimarsah The above definition can be explained as below: Doubt arises due to having conflicting notions about one and the same object. Here mind oscillates (dolayate) between two or more alternative characterizations of that object arising from the cognition of common qualities of two or more objects and non-cognition of specific qualities of that object. Due to intervention of memory (Prasastapada rightly brings in the role of memory) mutually incompatible notions are suggested simultaneously and there is no fixity on any one notion resulting in absence of firm-assuredness in any one. Here there is no assertion or denial of any one and hence there is no definite judgment. It is absence of assured cognition and oscillation between conflicting notions. Symbolically it can be put as It may be this or that or It may be this or that or none or something else. Now let us Know the difference between the Nyayas philosophical terms like Prama,Viparyaya,samsaya and anadhyvasaya Difference among prama, viparyaya, samsaya and anadhyvasaya: It may be useful to draw brief distinctions among some cognate epistemic terms stated above. Prama stands for a true cognition which carries certitude in its truth. It is uni-judgmental and well-evidenced. Viparyaya means a false judgment which was earlier taken to be true and later on its falsity is exposed on valid grounds and assuredness in its truth is withdrawn. It is also uni-judgmental. Samsaya is multi-judgmental and here there is no fixity on one single judgment. It is indecisive (anavadharanaka) Anadhyavasaya is incipient cognition. It is vague sensation. It is unripe cognition and non-judgmental. We may not call it as cognition at all. That is way in the Nyaya system it is not given cognizance. It is also different from pre-judgmental cognition known as nirvikalpaka pratyaksa in sanskrit. Samsaya is also to be distinguished from Iha accepted in the Jain tradition. {Likewise Pt. Badarinath Shukla in his Hindi Commentary on the Tarkabhasa of Kesavamisra has differentiated samsaya from samuccaya. But he regards sambhauana (probability) as a variety of samsaya. } Typology of doubt On different grounds there can be different classifications of doubt. One classification can be as follows: About the existence or absence of an object, e.g. whether a tumor is cancerous or not, or whether God exists or not etc. About properties of a substantive e.g, sound is eternal or not, or whether light traverses in the form of waves or corpuscles. About the presence of this or that object, e.g. whether it post or human. Here the alternatives can be two or more. The alternatives may all be false and this may necessitate further investigation. The alternatives may all be true in different contexts or from different perspectives. Or, only one alternative may be true and the rest false. It will be an interesting as well as rewarding exercise to work this out. The other typology is on the basis of type of pramana(valid knowledge. For example in the Nyaya system four types of pramanas are accepted and hence there can be four types of doubt pertaining to perceptual, inferential, testimonial and analogy-based identificational cognitions. Generating conditions of doubt Doubt may be generated by any defect in the causal collocation (karana samagri) of knowledge as follows Defective functioning of cognitive senses due to various reasons. Epistemological thinkers have discussed these factors in great depth. Doubt may be generated due to faulty intervention of memory Mental delusion or disturbance may cause doubt And finally absence of conclusive evidence may result in doubt. Role of Tarka in removal of doubt. We may now revent to the problem of elimination of doubt. Just as doubting is helpful in arriving at truth, removal of doubt is also equally needed. Doubt arises due to presentation of conflicting alternatives (kotis) which may be contrary or contradictory each one claiming truth. This leads to oscillation and indecision in mind. So doubt has to be overcome to remove the deadlock and unless this is done, knowledge cannot be arrived at. In the case of different pramanas there are different modus operandi. For example , in the case of perceptual and analogical cognitions repeated observation, controlled experiment, crucial evidence (vinigamaka) etc. are helpful. In testimonial cognition conscience may be helpful but it cannot provide logical elimination. The Purva Mimamsa system accept Codana for this purpose which is regarded as infallible. But this problem of elimination of doubt has been discussed threadbare in the context of anumana(Inference) and this needs some analysis. The Carvaka/Lokayata thinkers raised serious objection for accepting validity of anumana(inference). Bhartrhari gave a classical formulation to their objections. This was extended by Nagarjuna and Sriharsa in their own way. Though Udayana in Nyayakusumanjali (Chapter III) and Santaraksita in Tattvasamgraha (1481-3) try their best to answer Carvaka/Lokayata objections, their replies have not been logically satisfactory. Any recourse to tarka or kalpana does not satisfy logical requirements. Udayanas arguments have been responded be Sriharsa and Gangesas replies to Sriharsa have been infirm. One may even refer to Raghunathas commentary on Khandanakhadyakhadya for this . Tarka rests on contradiction and contradiction itself rests on tarka. This involves the fallacy of pititio principi. In fact no human experience is immune from doubt and Sahara, the Purva Mimamsa thinkers, are right in this. For empirical purposes epistemology works well ultimately it falls down. That is why Adi Samkara has put all pramanavyavahara under avidya following the Upanisads. The point is that only on psychological grounds doubt can be resolved and there can not be logical elimination of doubt. The devil of doubt will always haunt human cognitive enterprises and we have to put up with that. But this is not pessimism but a warning to be vigilant. We do need epistemological inquiries but we have to be cautious and on the guard.

Essay --

Acknowledgments ______________________________________________________________________________ Thank you for the support and encouragement that you have given me throughout the trials of my experiment. I would like to thank my parents for the support they have given me and for helping me when I was in a tough situation. I would like to thank my teacher, Mr. Johnson for the support that he has given me and for his guidance and encouragement. I would also like to thank my dentist for supplying me with my prime ingredient of this experiment, teeth. Purpose ______________________________________________________________________________ The purpose of this experiment is to investigate the effect of beverages, such as, orange juice, coca cola, milk, coffee, and water, on the rate of decomposition of teeth. This experiment will be able to determine which of the five beverages cause a tooth to decompose faster than the others. These specific drinks were chosen because they are what normal people have in their refrigerator or pantry on a normal basis. Most americans consume coffee, and some sort of juice in the morning, throughout the day they should have at least of glass of water, and most people have at least on soft drink a day. The acid in orange juice and the carbonation in soda can damage the enamel of the tooth causing it to erode faster (Orange, July 2, 2009). The lack of saliva can cause decay of teeth because saliva protects the gums in the mouth from infection. Some causes of reduced saliva are coffee and cola drinks (Reduce,April 21, 2012). This experiment reveals which of these five drinks increase the process of decay faster than others. This will allow the reader to choose a drink that wil... ...rom http://www.questiaschool.com Mays, S. (1998). The Archaeology of Human Bones. London: Routledge. Retrieved from http://www.questiaschool.com Orange Juice Acid 'Can Wash Away Enamel on Teeth' (2009, July 2). Daily Mail (London), p. 22. Retrieved from http://www.questiaschool.com Reduce Dental Decay Factors. (2012, April 21). Coffs Coast Advocate (Coffs Harbour, Australia). Retrieved from http://www.questiaschool.com Teeth. (2013). In The Columbia Encyclopedia (6th ed.). The Columbia University Press. Retrieved from http://www.questiaschool.com Tooth Decay-Cause. (n.d.). WebMD - Better information. Better health.. Retrieved October 9, 2013, from http://www.webmd.com/oral-health/tc/tooth-decay-cause What Kind of Acids are in Soda. (2011, August 17). Live Strong. http://www.livestrong.com/articles/519798-what-kind-of-acids-are-in-sodas/

A Genre Analysis of Graduate-Level Reading Response Blogs Essay

Introduction As a community, academics are increasingly accepting the use of public, online, journal style writings known as weblogs (blogs) as a valid pedagogy for the classroom. The attraction of using blogs within a classroom setting stems mainly from the discursive possibilities that the new technology offers: namely, that blogs allow for a discussion of nearly any topic in a socially moderated medium that encourages participants to compare, expand upon, and modify their understanding of that topic in relation to the ideas of their peers. While these discourses may serve any variety of purposes, one growing use of the medium is as a format for reading responses—a somewhat traditional pedagogical approach within Composition Studies, but now modified by this new digital medium to allow for a discussion of course readings, rather than an isolated and individual response. In other words, the genre of the reading response blog allows the discussions of course texts, which traditionally tak e place in the classroom after the students have written a response to the text, to be initiated or conducted entirely within a social and public space. In this particular analysis, I will analyze examples of this genre from a graduate seminar, where students are responding not only to the texts but to the ideas and reflections of their peers as well. These examples are all drawn from public blog postings from a single week’s readings, early in the semester, in order to examine the moves made by these students and how, within the framework of a course assignment, they form a discourse community. It should be noted, of course, that one of the samples is my own blog, and that I will therefore be approaching this genre as both a participant a... ...om/2010/02/stop-face-lifts-we-understand-social-to.html. March 1, 2010. Hetland, Tim. â€Å"The Forms of Popular Culture as Ways to ‘Make’ Meaning.† February 7, 2010. Web. http://steppingoffthebus.blogspot.com/2010/02/forms-of-popular-culture-as-ways-to.html. March 1, 2010. Hillman, Maggie. â€Å"The Tale of Samuel Whiskers: Developing Literacy at Home.† February 7, 2010. Web. http://ethospathoslogoszone.blogspot.com/2010/02/tale-of-samuel-whiskers-developing.html. March 1, 2010. Oliver, Malcolm. â€Å"Online Communities and Mass Media are > Bedtime Stories?† February 8, 2010. Web. http://malcolmii.blogspot.com/2010/02/online-communities-and-mass-media-are.html. March 1, 2010. Sandoval, Marisa. â€Å"Discouse as a Dance.† February 6, 2010. Web. http://wsuenglish597.blogspot.com/2010/02/discouse-as-dance.html. March 1, 2010.

Civil War - Gettysburg :: essays research papers

For five days Jackson had looked on Washington spread before him with the Dome of the Capitol in sight from his headquarters on the Georgetown Pike near 7th Street. Lee having recovered sufficiently from his wounds had resumed command of the army but had been summoned to Richmond by President Davis following overtures from ( Vice ) President Johnson to discuss common grounds for a peaceful settlement to the War. Lincoln left the Capital for Canada, reluctantly, following pressure from Cabinet to avoid possible capture by the advancing Confederates who seemed unstoppable as the Union forces in and around Washington disintegrated into a disorderly rabble. Following his heroic retreat from Gettysburg Howard had been promoted to Lieutenant-General and assumed command of the defenses of Washington superseding Major-General S.P.Heintzelman who had very little combat experience. Howard had about 55,000 men but very little control and desertions were whittling this force away hourly. The Federal army was totally demoralized and soldiers were going home as if it was all over, sensing the end was near. Grant had, after eventually capturing Vicksburg on the 4th July been ordered to evacuate and return control to the Confederates under Pemberton. This would be accomplished by the 12th and an uneasy peace would settle across the Western theatre as Lieutenant-General ( Old Pete) Longstreet entrained to take command of all the South’s western forces. Jackson chafed... aware that the Union forces were a spent force and there for the taking, his spies reported that the defenders had shrunk to 35,000 and if they waited for another couple of weeks Washington would be a ghost town. France had broken with England and recognized the independence of the Confederacy and England was expected to follow suit very soon. In Richmond McClellan was leading the Union delegation and was pursuing a course of peace on reasonable terms. Basically, it had settled down to where the borderlines would be drawn. Davis was prepared to concede what was now West Virginia but wanted the Indian and Arizona territories. Robert E.Lee had been appointed commander of all the Confederate Forces and given a free hand in appointments and troop dispositions. Lincoln was under house arrest in Niagara, not because the British had anything against him but for his own safety as his popularity was zero and the British government didn’t want any untoward incident for which they could be blamed. Jackson had

Politeness and Pragmatics in the Context of Cross-Cultural Communication

Throughout almost all societies, politeness plays an integral role in the effectiveness of social life and interaction within the context of both inter-cultural and cross-cultural communication. Within different cultures the definition of politeness may vary substantially and as a result may be appropriated in ways that are largely misunderstood within the context of other cultures.It is for this reason that scholars such as Brown and Levinson have derived theories on politeness and its use within global society, however the seemingly non-existent universal definition of politeness can also be responsible for the criticisms that these theories receive. When discussing the notion of politeness, the study of cross-cultural pragmatics as represented by Thomas, Tannen and Wierzbicka provide a deeper understanding of the appropriation of politeness and the difficulties that emerge as a result of cross-cultural misunderstanding.One of the major theories surrounding politeness is that of Br own and Levinson (1978, later revised in 1987). Brown and Levinson’s theory argues that politeness consists of three basic elements of human interaction: the maintenance of personal face, the acts which may threaten the face of either a speaker or hearer and the politeness strategies used within the context of conversation to maintain face. The concept of ‘face’, according to Brown and Levinson, outlines the human desire of avoiding embarrassment or humiliation whilst maintaining a positive representation of themselves.In accordance with the politeness phenomena theory, face exists in both a positive sense and a negative sense. Positive face is defined simply as ‘self-image’ while negative face refers to the freedom from imposition. The face-threatening act, according to Brown and Levinson, exists in four main categories. Firstly, the act which threatens the hearer’s negative face can include orders, advice, etc. and can ultimately undermine t he hearer’s freedom of action whilst criticism and disagreement can lead to a threat on the hearer’s self-image.Alternatively, acceptance of either apologies or thanks can impact on the speaker’s negative face although issuing an apology or offering a confession can upset the self-image of the speaker. Brown and Levinson theorise that â€Å"the assessment of the seriousness of a face-threatening act involves the following factors in many and perhaps all cultures† (1987, 74). These factors include Social Distance i. e. he acquaintanceship between speaker and hearer, the Relative Power of the speaker in relation to the hearer such as the degree of imposition the speaker holds over the hearer and the Absolute Ranking of the imposition within the context of the culture in which the imposition occurs. The third basic notion of Brown and Levinson’s politeness phenomena theory is that of Politeness Strategies, or simply the formulation of messages in orde r to save the face of the hearer in the wake of an impending face-threatening act.Brown and Levinson outline politeness strategies as being either ‘On-Record’ or ‘Off- Record’. Off-Record strategies avoid the use of direct impositions to maintain a hearer’s face whereas On-Record strategies can be further separated into four categories. Carrying out an act ‘Baldly, without redress’, refers to the act between a speaker and hearer who share a great deal of familiarity and thus make no attempt to avoid the most direct form of imposition. Redressive action’ is the act of the speaker imposing on the hearer while trying to adjust their behaviour to maintain either the positive face or negative face of the hearer. Redressive actions aimed at preserving the positive face of the hearer are known as ‘Positive politeness’ and are employed to enhance the hearer’s self-image.These include the exaggeration of interest in the hearer and his or her interests, sympathising with the hearer and the avoidance of disagreements. Negative politeness’ is a Redressive action aimed at the preservation of the Hearer’s negative face. Negative politeness is achieved through indirectness, deference and apologising for imposition. The politeness theory phenomena has drawn much criticism in subsequent years due to its universality. For example, Goffman advocates that â€Å"each person, subculture and society seems to have its own characteristic repertoire of face-saving practices, yet these are all drawn from a single logically coherent framework of possible practices† (1967, p. 13).Put succinctly, this argument suggests that face does not necessarily belong just to the individual, but rather to sub-culture and society as well, and as a result one concise theory, no matter how logical, cannot possibly serve to represent all cultures in global existence. Tannen, in her discussion of The Pragmatics of Cross-Cultural Communication, outlines several instances in which politeness may become lost in instances of cross-cultural interaction. She outlines eight levels of conversation: when to talk, what to say, pacing and pausing, listenership, intonation, formulaicity, indirectness and cohesion and coherence.In each of these instances misunderstandings may occur and as a result the concept of politeness may be lost. One example provided outlines the difference between American and Japanese businessmen: â€Å"Americans as a group tend to ignore or even rail against indirectness [†¦] but it gets American businessmen in trouble when they try to skip the small talk and get right down to business with Japanese [†¦] counterparts, for whom elaborate ‘small talk’ is big and essential, furnishing the foundation for any business dealings. (1984, p. 193). Thomas simply defines cross-cultural pragmatic failure as the hearer’s inability to ascertain meaning from the speaker. She outlines two distinct types of pragmatic failure: pragmalinguistic failure and sociopragmatic failure. Pragmalinguistic failure occurs when an utterance from a speaker is misused and thus misinterpreted by a native speaker. Sociopragmatic failure is used to â€Å"refer to the social conditions placed on language in use† (Thomas, 1983).These factors are large contributors to the notion of politeness being lost in the context of cross-cultural communication i. e. the dismissal of a compliment by a hearer of non-Western origin (a norm in many non-Western cultures) may be viewed as rude by the issuer of a compliment of Western origin. While Brown and Levinson’s study on the politeness phenomena allows us a greater insight into the workings of politeness in social context, it is fairly evident that its universality is not entirely representative of the practices of all cultural groups.While it can be said that face and face-threatening acts and the resulting po liteness strategies are the basis for much of the appropriation of politeness in human interaction, we must look deeper when discussing politeness on a cross-cultural level. This is evident through a deeper study of the use of politeness in a cross-cultural context and the failures that result in cross-cultural pragmatism.

Dissertation Research Proposal

Dissertation research proposal Table of contents Introduction 1- Problem definition/statement 2-Research goals 3-Research objectives 4-Research hypothesis 5-Dissertation organization Chapter one: Literature review Chapter two: Research methodology -Introduction 1. Recipients of the research 2. Justification of the research 3. Research Methodology 3. 1. Research problem area 3. 2. Research question 3. 3. Research objectives 3. 4. Research hypothesis 3. 5. Research design 3. 5. 1. Research philosophy 3. 5. 2. Research approach 5. 3. 3. Research strategy 3. 5. 3. 1. Survey Strategy 3. 5. 4.Research method choice 3. 5. 5. Time horizon 3. 6. Population and Sample 4. Data collection, editing, and findings 4. 1. Date collection 4. 2. Data editing 4. 3. Data coding 4. 4. Limitation -Bibliography Appendices -interview outline -Time management -outline content of literature review -Email for interview -Email for questionnaire -Introduction This section outlines the background of the dissertati on. In the first chapter the researcher explains the choice of the topic and the issues. In the second, the researcher will describe the methodology used during the research process 1-Recipients of the researchThe primary recipients of this thesis are The Dublin Business School in Dublin Through Mr. Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science; and a significant side of the science was about the ethics and its positive role on people and communities . 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment. So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research The first chapter Literature review It is my belief that good marketing is ethical marketing. Good marketing is about satisfying and developing a long-term relationship with our customers.Caring about your customers not only results in profits, it is the ethical thing to do. Deceiving customers may help a firm’s profits in the short-run, but is not the way to build a successful business. Marylyn Carrigan,  Lecturer, University of Birmingham, Department of Commerce, Birmingham, UK 1- Marketing ethics concepts and theories Business ethics’ definition Business ethics can be defined as â€Å"a set of principles that guides business practices to reflect a concern for society as a whole while pursuing profits, Nisberg, 1988 (cited from: Maureen Kilcullen, Judith Ohles Kooistra, (1999)The shame side of marketing Of all the management fields, marketing is probably that which seems the most Contradictable when it comes to ethical aspect. As Smith and Quelch (1993, p. 188) suggest that some of the most fundamental concepts in marketing, when looked at Afresh, raise important ethical issues (cited from Klein Thomas, 2011) According to Marylyn Carrigan, et al (2005) In later years marketing thought has focused upon the subject of marketing ethics, and in the 1980s there was a flurry of activity by marketing scholars who attempted to evaluate conceptually the nature and role of marketing ethics.Moreover, Carrigan (2005) gave many examples of scholars discussed the issue, such as, Ferrell and Gresham (1985) developed their contingency framework to evaluate ethical decision-making in a marketing organisation, Hunt and Chonko (1984) conducted their survey on ethical dilemmas for marketing managers, and the ethical problems faced by marketing research ers. Marketing ethics philosophy Ethical marketing is about whether firms marketing decision is morally right or wrong.The morality of the marketing decision can include any part of marketing from advertising to the pricing of product or service, to the sourcing of raw materials. Like many authors, Beauchamp (1980) divided the major philosophical trends in ethics into two categories; the utilitarian approach and the deontological approach. In the utilitarian approach, the notion of ethics is related to the consequences of an action. According to this approach, the manager will attempt to produce the greatest possible amount of positive value or the smallest possible amount of negative value for the consumers affected.In the other side, the deontological approach, based on the work of the philosopher Emmanuel Kant, this approach does not consider so much the consequences of an act, but pays a lot of intention to the manner in which the act is performed (cited from Jacques Nantel et a l, 1996). Definition is the problem According to Peter Drucker (1973) marketing is a discipline which provokes much debate. Very often, this controversy is linked to a lack of understanding of what the actual definition of marketing is.One definition of marketing, very often used is: â€Å"Marketing is human activity directed at satisfying needs and wants through exchange process; Kotler and Turner, 1981(cited from Jacques Nantel et al 1996) Jacques Nantel et al (1996) suggests that The most striking feature of this definition is its almost entirely utilitarian aspect, If we apply foundations of the utilitarian approach in ethics, one knows that an action is only ethical if it maximizes the positive consequences for the greatest number of people while at the same time minimizing negative consequences to the smallest number.An interesting case is that of sugar On the one hand, it is true that sugar is a product which responds to a gustatory need, but what about its medical and denta l effect. Jacques Nantel et al (1996) states that In order to extend both the range and the degree of marketing ethics, several authors (Fraedrich  et al. , 1991; Laczniak and Murphy, 1985; Martin, 1985) have suggested that we take into account not only the utilitarian criterion which is satisfaction but also the means used to obtain this satisfaction.Suggesting a solution towards this issue Jacques Nantel states that marketing, by its very definition, is principally grounded on a utilitarian approach to ethics but that managers could also develop a deontological approach to marketing. The reason for this development that the consumer is no longer merely concerned with the satisfaction obtained from a product or service, but also with the way in which this product or service is obtained.Consider, for example, the boycotting of certain products (Canadian paper products by German consumer. According to Jacques Nantel points out there is much reason to believe that the marketing func tion will turn towards a deontological approach for the simple reason that, Today there is a more concerted attack from well-organised activists in the form of protest groups such as Greenpeace, Friends of the Earth or the UK Consumers Association.The Internet has opened up a route for international groups of consumers and interested bodies to co-ordinate their activity globally, and this can be seen in Web sites such as www. saigon. com/nike, the homepage of the Boycott Nike campaign, or www. mcspotlight. org the homepage of the McDonalds boycott. In response, large organisations that had previously believed themselves immune from such activity find themselves now having to defend themselves against their global critics on their own company Web sites. Marylyn Carrigan, Ahmad Attalla, 2001) The researcher does not see a major difference between the suggestions was produced by Fraedrich, Laczniak and Murphy (the code of ethics) and Jacques’s notion, both of them are concerned regarding the means, the means should be as ethical as the aim, but the question which will be appearing and rising, who will determine these means, is it the marketing or the consumer or the law, who will judge these means by saying there are ethical or not. 2-The negative effect on marketing for ignoring the safety, health, and the environmental standards in children soft drinks Your brand is your lifebloodIf we foul up with consumers, we do our industry considerable damage. If you put out unsafe products you will be found out, somebody will get hurt, and you will get a massively bad reputation. If you openly exploit children and you mislead children, you will be found out. We go over and above to make sure that our products are built, manufactured in the right way, because if we don't, we lose forty or fifty years of all the hard work that we've built up in actually establishing these brands, because they are our lifeblood.We don't do anything that would leave us open to suspicio n, because it is not worth it; we don't need to operate that way. We've built our reputation on doing things the right way, so we don't do anything by the back door Stephen Hogan (2007) -Marketing ethics or pay the price There is evidence that companies do suffer commercially from boycotts, Shell were estimated to have lost between 20 per cent and 50 per cent of their sales during the Brent Spar boycott (Klein, 2000), and the Nestle boycott is said to have cost the firm $40 million (Nelson-Horchler, 1984).Gelb (1995) argues the power of consumer boycotts is increasing. . It has also been found that 44 per cent of the British public have boycotted a product for ethical reasons in the last 12 months (Mason, 2000). Marylyn Carrigan, Ahmad Attalla, (2001) Marketers are encouraged to behave in an ethical manner because information about a firm’s ethical behaviours is thought to influence product sales and consumers’ image of the company (Mascarenhas, 1995). A recent MORI po ll commissioned by the Co-operative Bank in the UK suggests that one-third of consumers are â€Å"seriously concerned† with ethical issues (Mason, 2000).Within the past year, over half had bought a product or recommended a company on the basis of its ethical reputation. Smith (1995)  argues that we are now living in the â€Å"ethics era†, whereby society's expectations of marketers have changed and we face challenges to basic marketing assumptions. Consumers are better informed, more educated and awareness is greater of consumer rights and product requirements at least in western society. Legislation has also played a part in raising consumer expectations of marketing behaviour used at the prospect of such uncharted territory -Marketing ethics or you loss long-term prospectsTwo Studies of scientific literature showed that ethics in the Marketing system is very important and in order to ensure good long-term prospects of the organization, it is necessary to maintain a high level of organizational moral. Ethical decisions stimulate public confidence and allow creating a favourable image of the organization, to maintain good relationship with market partners; they also increase competitiveness and the effectiveness of the marketing program (Vysniauskiene, V. Kundrotas (1999) -Four reasons to join marketing ethics Stanton, M.J. Etzel, B. J. Walker pointed out four main reasons Why marketing specialists must behave ethically: First reason; is that ethical marketing may help to increase a declining trust of society. Marketing prestige in the eyes of many people is down. Doubtful activities that are periodically made public also add to problematic issues of consumers. Despite its manifestation only in a small marketing share, reputation of all marketing specialists does suffer. So, it is very important to business leaders to demonstrate ethical responsibility assuredly.Second reason, why marketing specialists must behave ethically is that such behavio ur may allow bypassing an increasing regulation of the Government. Apathy, resistance or evidence of unethical behaviour in business Directly increases a possibility of the Governmental regulation. Third reason; ethical marketing helps to regain public confidence Fourth reason, ethical behaviour allows organizations to preserve their image. The second chapter The research Methodology -Introduction 1-Recipients of the research The primary recipients of this thesis are The Dublin Business School in Dublin Through Mr.Gary Bernie, my dissertation supervisor For fulfilment of the MA Marketing 2. Justification of the research 2. 1. Interest for the subject According to Saunders et al (2012:29) one of attributes of a good research topic is that the researcher should be extremely interested and fascinated about the topic 2. 2Academic background The researcher has graduated 2 years ago with a Licence in Humanitarian Science and a significant side of the science was about the ethics and its p ositive role on people and communities 2. 3. Personal background The researcher has a strong interest in marketing ethics as he plans a career in this environment.So he has the motivation to proceed with this paper to conclusion. About the resources, the researcher has access to an Irish environment: people, communication, companies†¦. The researcher is working part-time, so he has a flexible time to carry on his research 3. Research Methodology 3. 1 Research problem area Kumar (2011:48) argues that drawing up research problem is the most critical part of the research process, and the reason for this is because the quality and relevance of research rely on it The topic of the thesis has been chosen according to Saunders’s guidelines.According Saunders, et al (2012:28) attributes of a good research topic should: -Fulfil your examiner’s requirements -Something you are able to deal with and enhance your creativity – develop your research skills The researcher should: – Have enough time, money, and resources for proceeding -Be able to link his topic to academic theories -Have access to information he needs The research problem area of this dissertation is about two main subjects: – Marketing ethics n children soft drink – The negative effect on marketing for ignoring Health, safety, and environmental standards The major goal is to study and analysis the negative side on marketing for ignoring safety, health, and environmental standards in children soft drink and how marketing should response to this ethical issue. 3. 2. Research question Saunders et al (2012:40) argues the researcher should developed clear conclusion from the data he gathered so that he can introduce research question. The question must be involved enough so that can generate the required standards of the project The research question for this dissertation is:To what degree ignoring health, safety, and environmental standards in children soft drinks a ffecting the Marketing, and how Marketing should response to this ethical issue? 3. 3. Research objectives Kumar (2011) declares that the main objective is a general statement of the study and statement of the main associations and relations that you search to find and track down. The sub objective is the certain parts of the topic that you want explore within the main framework of your study. According to Saunders (2012) writing useful research objectives requires: -Transparency: the meaning of the objectives is clear Specificity (the aim of the objectives is clear and understood – Relevancy: the objectives linked to the research questions) – Interconnectivity: objectives explain the research process from the beginning to the conclusion – Answerability: the result of the research is achievable – Measurability: the aim of the research objective will be clear when it is achieved The general objectives are: -To measure the level of negative effectiveness of ignoring marketing ethics in children soft drink -To define marketing ethics -To understand marketing ethics To explore how consumer react towards the ethical marketing issues -To determine if the marketing has responsibility in this ethical issue or not -To explain how marketing professionals should respond to tackle this ethical problem -To determine the advantages of applying ethics in marketing ethics The personal objectives are: * To learn how to set up a Master Level Dissertation * To learn more about marketing ethics and health and health and safety in children soft drink * To learn how to set up an interview * To improve the researcher knowledge regarding Qualitative and quantitative research * To validate the dissertation . 4. Research hypothesis According to Grinnell (1988:200) â€Å"A hypothesis is written in such a written in certain way that can be proven or disproven by valid and reliable data- it is in order to obtain these data that we perform our study† (cit ed from Kumar 2011:83) Kumar (2011) also defined couple of considerations to keep in mind when constructing a hypothesis: * A hypothesis should be simple, specific, and clear * A hypothesis should be capable of verification * A hypothesis should be related to the existing body of knowledge * A hypothesis should be operationalisable; it can be expressed in terms that can be measuredFigure one: the process of testing Hypothesis Source: Kumar (2011) Research Methodology Phase 1| | Phase 2| | Phase 3| FormulateYour hunch or assumption| | Collect the requireData| | AnalysisData toDraw conclusion about that hunch- true or false| | | | | | The hypotheses set up for this dissertation are: H1: Ethical marketing is about whether firms marketing decision is morally right or wrong H2: Marketing ethics is significantly rising within marketing organization H3: Marketing ethics is facing serious problemsH4: Ignoring marketing ethics will have negative effect and damage on marketing H5: Taking care of marketing ethics would lead to positive impact on the marketing H6: The numbers of consumers who have some concern about the negative consequences of marketing are increasing 3. 5. Research design Saunders et al, (2012:159) describes the research design as the general plan of how the researcher will go about answering your research questions. Saunders et al, (2012) pointed out three types of research design: * Exploratory studies Descriptive studies * Explanatory studies For my dissertation, it will be used two types of research design: exploratory and Descriptive Exploratory studies: is valuable mean to ask open questions to discover what is happening, also it is useful if you wish to clarify your understanding of problem. One of its advantages that it is fixable and adaptable to change Descriptive studies: the object of this study is to gain an accurate profile of events, persons or situations (Saunders2012) 3. 5. 1 Research philosophyAccording to Saunders (2012) there are thr ee major ways of thinking about research philosophy: * Epistemology: positivism-realism-interpretivism * Ontology: Objectivism-subjectivism * Axiology The research philosophies have been chosen for this research positivism. According to Gill and Johnson (2010) if your research philosophy reflects positivism then you prefer collecting data about an observation reality and search for regularities and casual relationships in your data to create generalizations like those produced by scientists (cited from Saunders, 2012) 3. 5. Research approach According to Saunders (2012) there are three types of research approach: The deductive approach: It is a dominant research approach in the natural science, a theory and hypothesis are developed and a research strategy Designed to test the hypothesis Blaikie (2010) lists six steps of the approach’s process 1- Put forward a hypothesis or set of hypotheses to form a theory 2- By using existing literature, deduce a testable proposition 3- Exa mine the logic of the argument, compare the argument with existing theories to notice any advanced understanding.If it does, then continue 4- Test the logic by collecting appropriate data to measure the concepts and analysing it 5- If the result of the analysis is not consistent with the premises, and then the theory is false 6- If the result of the analysis is consistent with the premises then the theory is corroborated (cited from Saunders, 2012:145) -The inductive approach – The abductive approach For this project, the best approach is the deductive approach because the researcher uses existing theories and models to find data in order to check his hypotheses and explain the different phenomenon . 5. 3 Research strategy According to Saunders (2012) the key to your choice of research strategy is that you have to achieve a reasonable level of coherence through your research design which will enable you answer your research questions and meet your objectives. Moreover, Saunde rs describes eight types of research strategies: – Experiment – Survey – Archival Research – Case Study – Ethnography – Action Research – Grounded Theory – Narrative Inquiry For this project, the researcher will combined two different strategies: a survey strategy and Interview 3. 5. 3. 1. Survey StrategyAccording to Saunders et al (2012) Survey using questionnaires is popular. Survey strategy allows you to collect quantitative data which you can analyse using descriptive and inferential statistics. Also can suggest possible reasons for particular relationships between variables and produce models of these relationships. According to Burns et al (2006) there are five advantages of Survey: – Surveys provide for standardization – Easy to administer – Help to uncover unseen data – Easy to analyse – Reveal subgroup differences For this research, the questionnaire will be administered in person.Sau nders et al (2012) stated that Survey is used for exploratory and descriptive research. In this project, the questionnaire will be administered to adult population (over 18) for knowing the level of negative effect on marketing for ignoring health, safety, and environmental standards in children soft drink, and what marketing should response to this ethical issue Saunders (2012) mentioned some advantages of using survey strategy: – gives more control over the research process – Low cost – Data collected is less wide-ranging – Limited questions number – Allowing easy comparison – Easy to explain and understand 3. 5. 3. 2. InterviewAccording to Saunders (2012) there are three categories of interview -structured interview, identical set of questions (standardised) -semi-structured interviews; interviews are non-standardised, the researcher will have a list of themes and some key questions to be covered -unstructured interviews; you use it to ex plore in depth a general area in which you are interested This researcher in this project will take non-standardised interview (semi-structured and unstructured interviews) According to King (2004) unstandardised interviews referred as qualitative research interviews (cited from Saunders 2012) The researcher will take face to face interview and one to one, in public places for consumers. 3. 5. 4 Research method choiceQuantitative method; generally associated with positivism, and often used as a synonym for any data collection technique (such as questionnaire) or data analysis procedure (such as graphs or statistics) that generates or uses numerical data, Qualitative method; generally associated with an interpretive, and often used as a synonym for any data collection technique (such as an interview) or data analysis procedure (such as categories data) that generates or uses non-numerical data According to Blumberg et al, (2008: 218) in business research, qualitative as well as quant itative are appropriate for investigating business research problem What matters is not the choice between quantitative and qualitative, but the quality of the research design and how well the study is conducted This research will take both research methods Qualitative: Interview Quantitative: Questionnaire 3. 5. 5Time horizonSaunders (2012) identified two types of time horizon, and emphasis that the researcher should ask himself: Do I want my research to be at particular time? Or Do I want to be more related to dairy or events over a given period? -longitudinal: the main strength of this research is its capacity to study change and development -cross-sectional studies: The research will be the study of a certain phenomenon at a certain time. As this dissertation must be on restricted time, therefore, the time horizon will be cross-sectional study 3. 6. Population and Sample Saunders (2012) emphasise that it is impossible for you to collect or to analyse all data available to you ow ing to restriction of time, money, and access.Moreover S states that sampling techniques enable you to reduce the amount of data you need to collect by considering only data from a subgroup rather than all possible elements According to Becker (1998) in selecting a sample to study, it should represent the full set of cases in a way that is meaningful and which we can justify (cited from Saunders 2012) the full set of cases from which a sample is taken is called the population According to Saunders (2012) we should not assume that collecting data from every group(census)data from entire population would be more useful than collecting data from sample which represent the entire population because sampling provides a valid alternative to a According to Kinnear et al, (1996) the advantage of sampling rather than conducting a census is: – Saving money – Saving time – More accurate information – Avoiding the destruction of all element in the population Accordin g Teresa Brannick (1997) element refers to the subject in which we have a particular interest and population refers to the complete set of particular type of element 4. Data collection, editing, and findings The next step will be what to do with this information. How the information should be analysed, and proven. . 1. Data collection methods 4. 1. 1 Quantitative approach According to Saunders (2012:458) questionnaire must: – identify the form and layout – Pilot tested prior to their delivery -specify the information needed -the validity and reliability of your data dependents on the design of your questions -consider the wording of individual questions -arrange the question in the proper order 4. 1. 2 Qualitative approach In- depth interview According to Saunders (2012) the interviewer must be: -In proper appearance, -Use different types of questions, – In good behaviour -Good listening -Record data accurately -Able to deal with difficult participant Scope to s ummarise and understand -Open comments when the interview commences Interview advantages: – Flexibility. – Control of the interview situation. – High response rate. Interview disadvantages: – Higher cost – Interviewer bias – Lack of anonymity 4. 2. Data editing Data have to be edited, especially when they relate to responses to open-ended questions of interviews and questionnaires. In other words, information that may have been noted by interviewer or researcher in a hurry must be clearly deciphered so that it may be coded systematically in its entire. Lack of clarity at this stage will result later in confusion Sekaran (2003) 4. 2. 1. QuestionnaireAccording to deVaus (2002) questionnaire is a method of data collection in which each person is asked to respond to the same set of questions in predetermine order (cited from Saunders, 2012) According to Malhotra et al (2006) questionnaire has three objectives: -Translate the information needed t o a set of questions – Should be written to minimize demands imposed on respondents – Should minimize response error Saunders stated that questionnaire is one of the most widely used data collection method within the survey strategy. He emphasise that questionnaire should has precise data so that can answer your question and achieve your objective. Moreover, he gave some guidelines in order to maximise your response rate: -Carful design of individual questions -Clear and pleasing layout -Explanation of the purpose of the questionnaire -Pilot testing Carefully planned and executed delivery and return of -completed questionnaire The researcher followed recommendations from several authors in particular from Cooper (2003p456) to have the best data possible by examining answers of questions given to find, if some question were forgotten or half answered or illegibly 4. 2. 2. Semi-structured interview According to Kumar (2011) we must: -Check the data is free from inconsist encies and incompleteness -Practice for interview Kumar (2011) prefers for editing data is to examine all responses given to all the questions by one respondent at a time The researcher will use an audio tape during interview as well as hand written notes to avoid problems of editing 4. 3. Data Coding According to cooper et al (2003) coding is the process of assigning numbers and other symbols to answers so we can classify them to categories.According to Saunders (2012) all data type should be recorded using numerical codes. This enables you to enter data quickly and with few errors. It also makes subsequent analyses. He recommended using existing coding scheme as they: * Save time * Well tested * Allow comparison of your results with others These codes should be included on your data collection form as pre-set codes A code book as defined by Saunders is a complete list of all the codes used to code data variable. 4. 3. 1 Questionnaire Closed questions: To analyze quantitative data Kumar (2011:257) presented four steps: -developing a code book -pre-testing the code book -coding the data verifying the code data Opened questions: There are three ways proposed by Kumar (2011: 256) to cope with the main theme found: -To examine verbatim Reponses and integrate them with text of the report to either support or contradict the argument -to assign code to each theme and count how frequently each has occurred -to combine both methods to communicate findings The researcher combined methods to get the best information and to be more accurate and effective 4. 3. 2. Semi-structured interview Kumar (2011: 278) explained the process as following: -Identifying the main theme -assign cedes to the main theme -classify responses under the main theme Integrate themes and responses into the text of your report 4. 4. Limitation Qualitative research Quantitative research The references -Marketing research within a changing information, Hair Joseph et al, 2003) – Research metho ds for business students, Mark saunders et al, London,2012 -Marketing research, Alvin c Burns et al, New Jersey, 2006 – Basic Marketing research, Naresh K Malhotra et al, New Jersey, 2006 – Marketing research, Thomas C Kinnear, U. S. A, 1996 – Marketing research, Kumar, Gorge, 2011, third edition, London, sage publication -business research methods, Boris Blumberg et al, 2008, – Business research methods, Teresa brannick et al,1997,u. c. -research and writing dissertation, Colin fish, 2004,U. K -management research, Mark smith, 2008, London -Cross-Cultural Evaluation Laczniak, Gene R. , Journal of Public Policy ; Marketing, 07439156, Spring93, Vol. 12, Issue -http://www. learnmarketing. net/ethicalmarketing. htm – Marketing to children, Sharon Beder, Citation: Sharon Beder, New College Institute for Values Research, Sydney, 1998, pp. 101-111 – American Market associationhttp://www. marketingpower. com/_layouts/Dictionary. aspx? dLetter=M â⠂¬â€œ The myth of the ethical consumer – do ethics matter in purchase behaviour? Marylyn Carrigan, Ahmad Attalla, (2001) Journal of Consumer Marketing, Vol. 18 Iss: 7, pp. 60 – 578 -Marketing Ethics: Onward Toward Greater Expectations. Laczniak, Gene R. Journal of Public Policy ; Marketing. Spring93, Vol. 12 Issue 1, p91-96. 6p. -Marketing ethics: is there more to it than the utilitarian approach? Jacques Nantel; William A. Weeks. European Journal of Marketing, Jan 1, 1996, Vol. 30, Issue 5 – Paul Cowell, The Marketing Review, 2001, 2, 71-87 – Marylyn Carrigan, Svetla Marinova, Isabelle Szmigin, (2005) â€Å"Ethics and international marketing: Research background and challenges†, International Marketing Review, Vol. 22 Iss: 5, pp. 481 – 493 -: Twedt, Dik Warren. Journal of Marketing. Oct63, Vol. 27 Issue 4, p48-50. 3p. Children and business: pluralistic ethics of marketers,Michelle Bergadaa, Faculty of Economic and Social Sciences, HEC †“ University of Geneva, Geneva, – Sharpen up your soft options. Batham, Matthew, Caterer ; Hotelkeeper; 10/14/2004, Vol. 193 Issue 4345, p70-70, 1p, 1 Color Photograph -Business of ethics, Laura P. Hartman,2005, third edition. -Business of ethics, John Fraedrich, Linda Ferrell, 4 edition,2000. -Ethics and conduct of business, John R Boatright,2006,5edition -Business ethics, Andrew Crane, 2007, 2 edition. Appendixes Appendix1 Letter asking for an Interview Dear I am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study.The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. I am asking you to help me by allowing an interview to discuss about this issue. I would like to share your opinions and ideas about the above subject the interview will take about 15 minutes. Could you please contact me or give another contact which could be able to answer my questions. Your participation is vital for the study, for my dissertation and for my graduation If you have any quiries please feel free to contact me on 0851229419 or by Email at [email  protected] com I hope to hear from you soon Thank you for taking time to help Fawzi alshike 9 drinaghmore court Ballyogan Appendix 2 A letter asking to fill the questionnaire Dear allI am completing a master in Marketing with Dublin Business School and I am setting up a research. You are invited to participate in a research study. The purpose of this study is to understand the reactions of the customers towards the marketing for ignoring the safety and health in children soft drinks. So I am asking for your help in completing the enclosed questionnaires which is part of my research. Your response is important in enabling me to obtain as full as understanding as possible of this topical issue. The questionnaire should only take about 5 mi nutes to complete. Please ensure the questions in the space provided. If you want to add further comments, please feel free to do so.Your participation is vital for the study, for my research and for my graduation. Please send me back the questionnaire to my personal Email. Pleas fill out the questionnaire by the 20 of this month. Thank you for taking time to help me. Fawzi alshike [email  protected] com Appendix 3 Outline of my literature review 1- The marketing ethics concepts and theories 2- The negative side on marketing for ignoring the health and safety in children soft drink Appendix 4 Timetable management 1 –their opinion about the health and safety in children soft drink 3- is marketing responsible for this ethical issue 4- -what should marketing do to tackle the problem –